Cyber50 Defence
01
Brief
Cyber50’s communications were feature-heavy but lacked meaning. We uncovered gaps across digital touchpoints and reframed messaging to connect with CISOs, CTOs, and public-sector leaders—shifting the story from technical defense to strategic confidence.
02
Concept
BEYOND became the brand idea: beyond breach, beyond defense, beyond borders. It moved Cyber50 from reactive to predictive. The 39-second urgency motif challenged the question: is security just a wall, or a vision?
03
Copywriting
A bilingual platform turned data into conviction:
Beyond Breach
39 seconds is all it takes. We make it take forever.
Beyond Defense
Firewalls react. We anticipate.
Beyond Trust60% trust nothing. We’re the reason they still connect.
04
Design
We translated the strategy into master visuals and a flexible grid. Numbers became design. The BEYOND spine carried headlines across web, social, decks, and film—high-contrast, scalable, and bilingual by default.