Oxygen Family Health
01
Challenge
Oxygen was seen only as rehabilitation, limiting its role in community health.
02
Approach
Three-phase plan: perception shift, family health announcement, service-specific focus.
03
Campaigns
Outdoor, social, and Google ads with bilingual storytelling to build trust.
04
Rollout
Unified visuals, clear CTAs, monitoring framework for reach and patient inflow.
Moving Ahead
Oxygen redefined itself as Al Ain’s first Family Health Center, transforming public perception and strengthening long-term trust.
BrandingCampaignDigitalFamily CareHealthcareSocial
Location
Al Ain, UAE